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Stadler Photographing Company

Active in:

  • Chicago, Illinois
  • New York, New York


The rise of the department store and the continued success of mail-order shopping—partly due to the abundance of mass produced clothing—had great impact on the democratization of fashion in the 1880s. Advertising photographs, such as this layout of baby caps by the Chicago-based Stadler Photographing Company, were increasingly used. Printed in catalogues, magazines, and newspapers as engraved illustrations, they influenced the consumers' clothing choices and helped popularize fashion.

Merry A. Foresta American Photographs: The First Century (Washington, D.C.: National Museum of American Art with the Smithsonian Institution Press, 1996)