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1967 Robert Indiana Born: New Castle, Indiana 1928 Maurel Studios (Printer) Mass Originals and Multiples (Publisher) screenprint on paper sheet and image: 34 x 34 in. (86.3 x 86.3 cm) Smithsonian American Art Museum Gift of Louis and Linda Kaplan © 2014 Morgan Art Foundation / Artists Rights Society (ARS), New York 1991.152.3 Not currently on view

Exhibition Label

In the 1960s, the word “love” became a touchstone for America’s hippie movement and Robert Indiana’s composition was widely accepted as a symbol of its progressive aspirations. Indiana originally made the work as a Christmas card in 1965 and later made prints, sculptures, and paintings based on the design. Commercial ventures soon co-opted the image for merchandise. Unfortunately, Indiana had not declared copyright on his famous work, so never profited from its prolific commercial reproduction.

Pop Art Prints, 2014



Object - letter

graphic arts - print