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relationship to paper

When making a poster you have to think about the relationship between the poster's design and the paper. You have to make decisions:
  • Should the paper be vertical or horizontal?
  • Should the image fill the paper or should it be be cropped?
  • Should there be a border?
Look at Boeing 777. What would happen if the artist had made different decisions?

Boeing 777 Boeing 777 vertical
Figure 1
Figure 2

By framing an image, borders cue our visual system to the importance of an image and influence our perception. Borders can also be an integral part of the central idea.

Compare the posters Do You Want More Milk? (fig. 3) and The National Postal Museum Opens July 30th (fig. 4).

Want More Milk Postal Museum
Figure 3
Figure 4

Do the borders on these posters reinforce the poster's message? Why or why not?

When an artist crops an image to present only a portion of the available picture, the meaning may be changed and the viewer's interpretation influenced. To see for yourself, cut a small square in a piece of paper and move it to different positions over a magazine advertisement.

Different combinations of design decisions can have similar overall effects.

Save Freedom of Speech Martin Luther King
Figure 5
Figure 6

Compare the posters Save Freedom of Speech (fig. 5) and Martin Luther King Jr. (fig. 6). Do the design decisions you have identified reinforce the posters' central ideas?

| Artist's Intent | Typeface | Line & Movement |
| Color | Paper | Figure/Ground |

| What's the Idea | That's Saying a Lot | Try This at Home |

| More to It |