Posters are a means of communication; each has a message or purpose. But there is more to it! Posters that demand attention reflect conceptual and design choices by the artist as well as artistic achievement.
Therese Heyman, curator of Posters American Style, states in her essay: "Whatever the messagefrom patriotic appeals to voices raised in protest, from pleas for environmentalism to seductive suggestions urging us to buy jeansthe poster reflects the explosion of ideas in the twentieth century."
The poster process can be divided into three phases: conceptualization, design, and production.