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Edward Penfield (1866–1925)
Stearns Manufacturing Company
Ride a Stearns and Be Content, 1896
color lithograph
138.7 x 101.6 cm (54 5/8 x 40 in.)
Metropolitan Museum of Art, Leonard A. Lauder Collection of American Posters, gift of Leonard A. Lauder, 1984
© 1987 the Metropolitan Museum of Art

The pursuit of physical and mental health through outdoor recreation made cycling a popular Victorian sport. This sophisticated Penfield image of a fashionable, "independent" female accurately reveals changing societal expectations about the roles of women.

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Biography of Edward Penfield

Edward Penfield received his training at the Art Students League in New York City. He went on to become the art director at Harper's magazine and also designed a series of monthly posters for Harper's that won enormous critical acclaim. By the turn of the century, Penfield's reputation as an important graphic designer was assured.

The Harper's posters have been characterized as the definitive graphic works of the 1890s. Penfield took full advantage of recent improvements in color printing to create works that were effective vehicles of communication and also aesthetically engaging. Less concerned with the dramatic curving lines of Art Nouveau than his contemporary Will Bradley, Penfield synthesized a number of stylistic sources in his work, including Japanese prints and those of French artists such as Henri de Toulouse-Lautrec and Jules Chéret.

After leaving Harper's in 1901, Penfield continued to be extremely active in both design and illustration. In addition to posters for other magazines including Scribner's and Collier's, he executed illustrations and covers for many books and generated designs for numerous commercial concerns. Together with Will Bradley, Penfield was instrumental in creating the rich fabric of American graphic design work in the 1890s.

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