Herbert Bayer

From 1925 to 1928, Herbert Bayer was a teacher at the Bauhaus School of Design in Germany, which celebrated the modern industrial age and taught that the form of an object should reflects its function. At the Bauhaus, Bayer developed a simplified, universal typeface and pioneered new techniques in layout. He moved to the United States in 1938 and worked as an art consultant for major advertising and packaging companies. Bayer considered himself to be primarily a painter, but his work spanned many facets of fine art and design, including sculpture, environmental art, architecture, lithography, photography, and tapestry.