Humanscape 62

  • Melesio Casas, Humanscape 62, 1970, acrylic on canvas, Smithsonian American Art Museum, © 1970, the Casas Family, Museum purchase through the Luisita L. and Franz H. Denghausen Endowment, 2012.37

Exhibition Label
In the early 1970s, Chicano activists successfully lobbied the Frito-Lay Company to remove the Frito Bandito from public circulation. This figure, which was the advertising mascot for Frito-Lay corn chips, became the centerpiece of Casa’s pop-styled painting Humanscape 62. Here he surrounded the Frito Bandito with a series of “brown” references drawn from American and indigenous cultures. Such incongruent juxtapositions – which include a tempting plate of brownies, a junior Girl Scout, a Native American in profile, and quotes of masterworks such as a turquoise Aztec mosaic – critique the trivialization of Chicano culture and allude to the rich cultures that stereotypes obscure.

Our America: The Latino Presence in American Art, 2013

Title
Humanscape 62
Artist
Date
1970
On View
Not on view.
Dimensions
73 x 97 in. (185.4 x 246.4 cm)
Credit Line

Smithsonian American Art Museum

Museum purchase through the Luisita L. and Franz H. Denghausen Endowment

Mediums Description
acrylic on canvas
Classifications
Keywords
  • Object – foodstuff – brownie
  • Dress – uniform – scout uniform
  • Ethnic – Indian
Object Number
2012.37
Palette
Linked Open Data
Linked Open Data URI

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