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Asco, Harry Gamboa, Jr., Gronk, Willie F. Herrón III, Patssi Valdez, À La Mode, 1976, printed 2010, chromogenic print, Smithsonian American Art Museum, Museum purchase through the Luisita L. and Franz H. Denghausen Endowment, 2013.44.2, © 1976, Harry Gamboa, Jr.
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Exhibition Label
The now-defunct conceptual art group Asco coined the phrase “No Movie” to refer to their fabricated film stills of nonexistent films. One such production, À la Mode, features a glamorous Patssi Valdez sandwiched between two men (Gronk and Harry Gamboa) as if to suggest a love-triangle movie plot. Asco circulated this image to news outlets where it was published as evidence of a real film. Asco’s media interventions, which placed Chicanos in control of their own public images, reveal the hunger for a broader range of Latino representations.
Our America: The Latino Presence in American Art, 2013
Our America: The Latino Presence in American Art, 2013
- Title
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À La Mode
- Artists
- Photographer
- Date
- 1976, printed 2010
- Location
- Not on view
- Dimensions
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image: 12 3/4 x 18 3/4 in. (32.4 x 47.6 cm)
sheet: 16 x 20 in. (40.6 x 50.8 cm) - Copyright
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© 1976, Harry Gamboa, Jr.
- Credit Line
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Smithsonian American Art Museum
Museum purchase through the Luisita L. and Franz H. Denghausen Endowment
- Mediums Description
- chromogenic print
- Classifications
- Object Number
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2013.44.2
- Palette
- Linked Open Data
- Linked Open Data URI
