À La Mode

  • Asco, Harry Gamboa, Jr., Gronk, Willie F. Herrón III, Patssi Valdez, À La Mode, 1976, printed 2010, chromogenic print, Smithsonian American Art Museum, Museum purchase through the Luisita L. and Franz H. Denghausen Endowment, 2013.44.2, © 1976, Harry Gamboa, Jr.

Exhibition Label
The now-defunct conceptual art group Asco coined the phrase “No Movie” to refer to their fabricated film stills of nonexistent films. One such production, À la Mode, features a glamorous Patssi Valdez sandwiched between two men (Gronk and Harry Gamboa) as if to suggest a love-triangle movie plot. Asco circulated this image to news outlets where it was published as evidence of a real film. Asco’s media interventions, which placed Chicanos in control of their own public images, reveal the hunger for a broader range of Latino representations.

Our America: The Latino Presence in American Art, 2013

Title
À La Mode
Artists
Photographer
Date
1976, printed 2010
Location
Not on view
Dimensions
image: 12 3/4 x 18 3/4 in. (32.4 x 47.6 cm)
sheet: 16 x 20 in. (40.6 x 50.8 cm)
Credit Line

Smithsonian American Art Museum

Museum purchase through the Luisita L. and Franz H. Denghausen Endowment

Mediums Description
chromogenic print
Classifications
Object Number
2013.44.2
Palette
Linked Open Data
Linked Open Data URI

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