À La Mode

  • Asco, Gronk, Willie F. Herrón III, Patssi Valdez, Harry Gamboa, Jr., À La Mode, 1976, printed 2010, chromogenic print, Smithsonian American Art Museum, Museum purchase through the Luisita L. and Franz H. Denghausen Endowment, 2013.44.2, © 1976, Harry Gamboa, Jr.

The now-defunct conceptual art group Asco coined the phrase No Movie” to refer to their fabricated film stills of nonexistent films. One such production, À la Mode, features a glamorous Patssi Valdez sandwiched between two men (Gronk and Harry Gamboa) as if to suggest a love-triangle movie plot. Asco circulated this image to news outlets where it was published as evidence of a real film. Asco’s media interventions, which placed Chicanos in control of their own public images, reveal the hunger for a broader range of Latino representations.

Our America: The Latino Presence in American Art, 2013

À La Mode
1976, printed 2010
Not on view
image: 12 3418 34 in. (32.447.6 cm) sheet: 1620 in. (40.650.8 cm)
Credit Line

Smithsonian American Art Museum

Museum purchase through the Luisita L. and Franz H. Denghausen Endowment

Mediums Description
chromogenic print
Object Number
Linked Open Data
Linked Open Data URI

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